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Busters & Mosaics

Baby Boomers were born from 1946 to 1964, worse news may be in the wings. Meet the baby bust, that small group of young adults born from 1965 through 1976, who fill the 14-to-25 age gap.

Nestled between the baby boom and the baby boomlet, busters' demographics have resulted in there being fewer young adults today than at any time since 1973. During the 1990s, the ebb tide of the baby bust will drain the 25-to-34 age group. The oldest baby busters turn 25 this year and 35 in 2000. Today there are 44 million people age 25 to 34. By 2000 there will be only 37 million, a 16 percent decline.

Who Are The Baby Busters?

There are just 30 million to 35 million people who were born between 1965 and 1982. Unlike the boomers, Roper's The Public Pulse reports that the busters "grew up in relative obscurity under television's supervising eye. Even now, as the bust vanguard turns 22 and leaves college for jobs, none of the boom hoopla marks the milestone. They're the Lonely Crowd of the 1980s."

They've been called "the Reagan Generation" and compared to the older and larger baby boom generation, they are a very different type of Americans. They tend to be cautious, conformist, anti-intellectual and pessimistic; many are fearful, frustrated, angry and believe they will be exterminated in a nuclear war.

They aspire to the traditional values of career, home and family. Many are the children of divorced or two working parents. While on one hand they are even more accepting of dual-career marriages, they are more inclined to plan to have larger families than did the baby boomers.

Busters are decidedly "pro-business," and more than three-quarters of them--compared to 69 percent of today's baby boomrs--have favorable opinions of large business corporations. This is even more impressive when you compare that 21 percent of young adults have a "highly favorable" opinion of large companies, compared to just 12 percent of the baby boomers now and the same number of them in 1978.

GENERATION DIFFERENCES

You have opened the research archive relating to the latest findings on generational differences. The statistics and analysis in this archive come from national surveys conducted by Barna Research.

For more information about generational differences, be sure to check out the related resources and news releases featured on this page. Also, watch for new information to be added to this archive in the months to come.

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